TURNING a Football Meme into SOMETHING REAL
The Ask: Get Denny’s noticed during football season
Role: Concept + Creative Direction
Idea: This fall, laminated menus have taken over football culture. Coaches use them to call plays, fans wave them at games, and Family Guy even spoofed the trend with a Denny’s menu. So we created The Denny’s Playbook Menu: a real laminated menu mailed to the first 100 fans who sign up online.
This campaign is currently ongoing. Results, press coverage, and additional updates will be added here as they become available.
